A new German cruise destination
Columbus Cruise Center Wismar GmbH (CCCW) is the name of a new company founded by Columbus Cruise Center Bremerhaven GmbH and Seehafen Wismar GmbH, each holding 50 % of the shares.
The objective of the new enterprise is to promote the Hanseatic city of Wismar as a cruise destination in the Baltic and to handle cruise ships calling at Wismar.
„Being a World Heritage Site as well as being geographically located between Lübeck and Rostock, Wismar offers a high potential for cruise calls. From the touristic point of view Wismar is very attractive, and the short distances to Berlin, Schwerin, Lübeck and Hamburg provide an ideal base for the cruise lines to offer interesting shore excursions”, says Veit Hürdler, Managing Director of Columbus Cruise Center Bremerhaven.
Since late 2011 representatives of Seehafen Wismar and Columbus Cruise Center Bremerhaven have been discussing and planning the new project. With Columbus Cruise Center Wismar the Hanseatic City of Wismar will hence have one definite and clear contact partner within the cruise industry.
The transfer of the internationally renowned brand Columbus Cruise Center will facilitate the market entry. The Bremerhaven cruise terminal and its operators have been successfully working in cruise business for about 10 years. Together with Seehafen Wismar the new company will easily establish itself in the market. Michael Kremp, Managing Director of Seehafen Wismar feels very happy about Wismar thus having very favourable prerequisites for entering the cruise business. As cruise calls are usually planned 2-3 years in advance it will still take some time until a large number of ships will stop by in Wismar. Michael Kremp: “Wismar port will expand its portfolio by including this segment. Furthermore, it is an important step for the regional economy in the county and Wismar’s tourism”.
Accompanying the birth of the new project CCCW has already welcomed the first cruise ship to Wismar on September 9, 2012. CCCW presented a surprise guest to the Hanseatic City of Wismar: ms Saga Ruby of British Saga Cruises called at Wismar during their mystery cruise. Vice mayor Michael Berkhahn welcomed the captain of Saga Ruby during a ceremony on board and handed over the city arms. During the reception Mr. Berkhahn stressed that the city and its inhabitants are very much looking forward to welcoming cruise ships and their passengers in the future.
Until 2018, CCCW hopes to handle at least 86 cruise ship calls in the Hanseatic City of Wismar.